丼ばら：いばらの丼ぶり
Calling all eaters!
Are you up for the challenge?
How much can you eat?
食いしん坊の皆さん！
挑戦に乗りますか？
どれだけ食べられますか？
In a small city like Ibara, you may be surprised to learn just how many campaigns and promotions are going on at any one time. One of the most exciting that we currently have going until the end of September, is the Ibara Donburi Stamp Rally!
井原のような小さな町でも、いくつものキャンペーンやプロモーションが行われていることに驚かれるかもしれません。その中でも、現在9月末まで行われている最もエキサイティングなキャンペーンのひとつが、「いばら丼ぶりスタンプラリー」です！
But first, for the English speakers, let me explain the very clever inside reason for this the name of this promotion.
しかし、まずは英語話者の方々に、このプロモーションの名前に隠された巧妙な理由を説明させてください。
In Japanese, Ibara is spelt like so:
井原
It comes from 井 “i” (although in Japanese it has a “ee” sound) and 原 (“hara” but sometimes when placed after another kanji, we change the “h” to a “b”).
So 井 ‘ee’ 原 ‘bara’. 井原=Ibara.
Got it?
Great, next allow me to explain “donburi”. If you’re not familiar with Japanese cuisine, you may have never heard of donburi, but simply put, it is “a bowl of something served on top of rice”. The ‘something’ can be anything, beef, chicken, vegetables whatever you want, but the main characteristic is that it is a bowl of rice with something on top.
In Japanese, donburi is spelt like this:
丼ぶり
Hmm…Looks a little familiar, maybe? Where have we seen that before?
井原 Ibara
丼ぶり Donburi
井原 Ibara
丼ぶりDonburi
Yep, some clever person recognised that there is only 1 stroke difference between the first “letter” of Ibara and donburi in Japanese, and decided to capitalise on that. Hence, Ibara Donburi! (or Donbara as it’s sometimes called here!)
The city challenged all the restaurants, cafes and eating establishments in Ibara City to come up with their own version of donburi using at least 3 local ingredients from around our city and from March of this year, the Ibara Donburi “Stamp Rally” was born! If you go to at least 5 establishments and order the donburi, you will get the corresponding stamps and receive some FREE goods! The more places you visit, the better the gifts you can receive!
このキャンペーンに参加する井原市内のすべてのレストラン、カフェ、飲食店に、市内から少なくとも3つの地元の食材を使用した丼ぶりを考案するよう挑戦が発せられ、今年3月から「いばら丼ぶりスタンプラリー」が誕生しました！少なくとも5つの店舗に行って丼ぶりを注文すれば、それに対応するスタンプをもらい、無料の商品を受け取ることができます！行く店舗が多ければ多いほど、受け取れる贈り物も豪華になります！
Currently, there are 28 establishments all across Ibara partaking in the promotion, which means at least 28 different versions of donburi to try!
現在、いばら全体で28店舗がこのキャンペーンに参加しており、少なくとも28種類の丼ぶりを試すことができます！
For more information on each of the 28 dishes, go to the website below:
28種類の料理の詳細については、以下のウェブサイトをご覧ください：
Alternatively, scroll down for instagram reels of some of the tasty dishes on offer!
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